Oversaw the budgeting, timeframe, development, customer service, operations, creative, photography and UI for the HudsonJeans.com replatforming and relaunch.
The Fall/Winter 2017 Hudson Jeans Campaign was photographed by Patrick Demarchelier and featured featuring Kaia Gerber and Gabriel-Kane Day-Lewis. Worked with the CCD on direction and story-telling implementation across channels.
Photographed by Patrick Demarchelier and featuring models Kaia Gerber and Gabriel-Kane Day-Lewis, the famous scions to Cindy Crawford and Daniel Day-Lewis, respectively.
Controlled the email calendar, content and A/B testing of messages and product across CRM segments for Hudson Jeans Resort/Spring 2018 Email Campaigns. Ensured alignment with product team on story-telling and delivery calendar. Lifestyle Photography by Anna Palma. Studio Photography by Dean Yoshihara.
Organized and directed Hudson Jeans Resort/Spring campaign photography on location at the Sheats-Goldstein Residence. Coordinated with product merchandising team to ensure all assets were captured for use in the campaign.
Photography by Anna Palma.
Creative Directed homepage layout for Hudson Jeans Holiday/Resort. Lifestyle Photography by Anna Palma.
Developed, led and coordinated the Multi-Channel Digital Marketing plan execution across influencer/social, email, video promotion, remarketing ads to launch Kaia Gerber X Hudson Jeans SS18 Preview Event and drive new customers to eCommerce.
Creative Directed the design of the Billboard, Homepage, and Email for the Hudson Jeans x Ghost In The Shell Collab.
An exclusive style lounge at FYF Fest with Hudson Jeans. Celebs and performers gathered in the private artists’ garden at the historic Exposition Park in Los Angeles, during the 3-day festival. Dressed in this season’s hottest denim styles, the who’s-who in the entertainment industry came in droves to get styled during one of LA’s most fun-filled weekends.
Built a VR Store prototype that was featured at trade shows.The Hudson VR Store was set on a modern, downtown LA rooftop with model avatars.
Oversaw budget and calendar for eCommerce Product Photography and retouching. Ensured all product photography was correct to final specifications and delivered on time to launch. Studio Photography by Dean Yoshihara of Aimerito Studios.
Co-created Silver Jeans Co.'s first ever web series, Love Below the Waist, is a 9-espisode original romantic comedy following two jeans on their journey of love. Released for Valentine's Day with shareable gifs. Directed by Milana Vayntraub of This Is Us.
Creative Directed Silver Jeans Co. Campaign Photography for FW 2016. Photography by Jose Picayo.
Art Directed Photography for Silver Jeans Co.’s SS 2016 Campaign Photography
Photography by Matt Beard.
Art Direction for Silver Jeans Co.’s SS 2015 in studio and on location Campaign Photography.
Photography by Jose Picayo.
Art Directed Silver Jeans Co.™ Bus Wraps & Taxi Toppers for the NYC market.
Environmental design elements for Silver Jeans’ Flagship Mall of America Retail Location.
Signs Hand-Painted by Ches Perry.
Art Directed March Silver Jeans Co.™ Ads in Nylon, People Style Watch, InStyle & Apparel Insiders.
Each album was inspired by a specific classic album cover: Rolling Stones Sticky Fingers, The Doors, Led Zeppelin, The Ramones, Crosby Stills & Nash, Bob Dylan The Times They are A-Changin', Lou Reed Satellite of Love, and Bad Co.
Responsive UI/UX Design for a Video Chat Shopping Platform.
Art Directed photography and design of the Lucky Brand Digital Lookbooks for Fall 2012.
Art Directed the Lucky Brand Amazon Branded Shop for Summer 2013 Season featuring our returning supermodels Missy Rayder and David Gandy.
The Modern Classicist
A look at how fashion, art, and aesthetics are being transformed by the online revolution. Plus: New York City, the new Steve McQueen, Plastic & Walnut, and much more.
